How To Grow Your Email List With Lindsey Morando From HelloBar

How To Grow Your Email List With Lindsey Morando From HelloBar Marketers usually have many goals- sometimes too many. And lets not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers. Today, were talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans. Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness Convert traffic into email subscribers by understanding users and whats going to get them to take action; see where people are going on your site using analytics Pop-ups and lead captures sometimes get a bad rap; its because youre not presenting the right message, at the right time, to the right people Content upgrades are a lead capture within a blog post it’s a pattern interrupt; quizzes, challenges, and games also work well When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community First email should welcome people, share your story, and introduce you; can include a video or downloadable First Email List: Start with people you know; let them know what to expect, what youre going to share, and what value youre going to provide with a call to action Links: Hello Bar Marie Forleo ConvertKit Bonjoro Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsey Morando: â€Å"Having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world.† â€Å"I see it as creating and cultivating a communityyour tribe of people, people that have a common interest that you can support and provide a solution to.† â€Å"Ive always found email to be the most valuable because it is a direct contact. I think its so valuable because you actually have direct access to it and its your community.† Dont just show up when you have something to sell. Show up all the time consistently, giving your people what they need, and whats going to allow them to be successful.†

Exercise in Identifying Sentences by Structure

Exercise in Identifying Sentences by Structure In terms of structure, sentences can be classified in four ways: Simple: one independent clauseCompound: at least two independent clausesComplex: an independent clause and at least one dependent clauseCompound-complex: two or more independent clauses and at least one dependent clause This exercise will give you practice in identifying these four sentence structures. Instructions The sentences in this exercise have been adapted from poems in two books by Shel Silverstein: Where the Sidewalk Ends and Falling Up. Identify each of the following sentences as simple, compound, complex, or compound-complex. When youre done, compare your responses to the correct answers listed below. The name of the poem from which the example is taken is listed in parentheses after each sentence. I made an airplane out of stone. (Stone Airplane)I put a piece of cantaloupe underneath the microscope. (Nope)Oaties stay oaty, and Wheat Chex stay floaty, and nothing can take the puff out of Puffed Rice. (Cereal)While fishing in the blue lagoon, I caught a lovely silverfish. (The Silver Fish)They say if you step on a crack, you will break your mothers back. (Sidewalking)They just had a contest for scariest mask, and I was the wild and daring one who won the contest for scariest mask- and (sob) Im not even wearing one. (Best Mask?)My voice was raspy, rough, and cracked. (Little Hoarse)I opened my eyes and looked up at the rain, and it dripped in my head and flowed into my brain. (Rain)They say that once in Zanzibar a boy stuck out his tongue so far that it reached the heavens and touched a star, which burned him rather badly. (The Tongue Sticker-Outer)Im going to Camp Wonderful beside Lake Paradise across from Blissful Mountain in the Valley of the Nice. (Camp Wonderful) I joke with the bats and have intimate chats with the cooties who crawl through my hair (The Dirtiest Man in the World)The animals snarled and screeched and growled and whinnied and whimpered and hooted and howled and gobbled up the whole ice cream stand. (Ice Cream Stop)The antlers of a standing moose, as everybody knows, are just the perfect place to hang your wet and drippy clothes. (A Use for a Moose)Well walk with a walk that is measured and slow, and well go where the chalk-white arrows go. (Where the Sidewalk Ends)If I had a brontosaurus, I would name him Horace or Morris. (If I Had a Brontosaurus)I am writing these poems from inside a lion, and its rather dark in here. (Its Dark in Here)A piece of sky broke off and fell through the crack in the ceiling right into my soup. (Sky Seasoning)The grungy, grumpy, grouchy Giant grew tired of his frowny pout and hired me and Lee to lift the corners of his crumblin mouth. (The Smile Makers)If you were only one inch tall, youd ride a wo rm to school. (One Inch Tall) The traffic light simply would not turn green, so the people stopped to wait as the traffic rolled and the wind blew cold, and the hour grew dark and late. (Traffic Light) Answers simplesimplecompoundcomplexcomplexcompound-complexsimplecompoundcomplexsimplecomplexsimplecomplexcompound-complexcomplexcompoundsimplesimplecomplexcompound-complex